Maria Holman

Event Marketing Associate        

Remote

June 2021-present

Company: Campaign Monitor

Website: https://campaignmonitor.com/

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• Lead CM Group’s virtual event strategy from inception to execution inclusive of, but not limited to, selecting vendor, leading vendor and internal team planning calls, providing progress updates to sales leaders and stakeholders, and hosting programs the day of 

• Plan, execute, and measure event marketing programs to grow sales pipeline and revenue, and increase brand awareness

• Collaborate cross-functionally with Sales, Product Marketing and Customer Success Teams to plan, execute, and measure event marketing programs to grow sales pipeline and revenue. 

• Track and negotiate spend and submit procurement requests to ensure contracts are reviewed and invoices are paid in a timely manner 

• Develop event materials and coordinate with content and creative teams to build landing pages, product presentations, invite copy, and marketing collateral specific to event needs

 

Marketing and Event Specialist         

Pennsauken, NJ

December 2014-present

Company: Airborne Systems

Website: https://airborne-sys.com/home/

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• Expand the company’s online presence by integrating innovations into the company’s website, which include splash pages, blog section, and new images and videos as well as constantly posting updates on all social media accounts of the company via Hootsuite

• Oversee all facets of tradeshow coordination, from booth decoration up to graphics, advertisements, and website teaser design; hotel accommodation booking; and team dinner facilitation

• Manage the facilitation of bi-annual sales team meetings; interview and hire professional videographers for the company

• Handle company trademarks by renewing registrations and providing sufficient specimens to ensure acceptance

• Display photography skills in capturing high-quality marketing photos used for advertisements, brochures, and website; along with technical proficiency with Adobe InDesign, Photoshop, and Premier Pro in creating and editing brochures, newsletters, advertisements, images, and videos

• Keep abreast with the latest marketing trends by actively participating in external trainings on SEO, digital marketing, and social media marketing

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Key Accomplishments:

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• Serve as Project Manager for biannual skydiving event in Arizona with 150 international attendees, overseeing and ensuring smooth execution of the entire event from registration, accommodation, transportation, giveaways, presentations, seminars, food and to manifest

• Position the company for growth by designing and launching the following:

• Company’s website, from the ground up, in collaboration with a graphic designer and programmer

• Agent portal on the website in 2020 for fluid and safe document sharing

• Training portal on the website in 2021 for the transition to virtual training due to pandemic

• Event app for easy access of live event information

 

Marketing and Social Media Coordinator     

Medford, NJ

April 2014 – 2016

Company: Flora Lea Farm

Website: https://floraleafarm.com/

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• Monitored the company website, which involves maintaining and updating contents on general barn information, riding schedules, event details, and registration

• Served as the administrator and content coordinator for the company’s Facebook page

• Rendered hands-on assistance to volunteers in coordinating multiple horse shows yearly

 

Key Accomplishment:

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• Contributed key insights in designing show brochure cover, as well as in obtaining branding for company products

 

Content Development Specialist

Philadelphia, PA

December 2012-December 2014

Company: Elsevier

Website: https://www.elsevier.com/about

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• Demonstrated keen eye for detail in copyediting print and electronic publication of a variety of medical textbooks

• Stayed abreast with latest information on medical professionals worldwide by regularly communicating with doctors

• Collaborated with designers in generating figures based on author’s drawings and in accordance with author’s vision